Luxury car brands are nowadays focusing on
women drivers instead of men. Do you know the reason behind this? Well, women
are buying more than half of the new cars in the United States (US) and they
influence up to 80% of all car purchases.
According to Forbes, with results like these,
luxury car producers and marketers like BMW, Audi, and Mercedes, are finally
starting to target women and their specific needs related to the luxury cars.
But, women are not limited to just driving
cars. They are in the production line and designing department of some popular
luxury car brands. The designers of the BMW I series user interface are two
ladies, named Monika Zych and Sandy McGill.
To highlight the authenticity of real women
with real stories, last year, BMW Group has presented a new book and
storytelling exhibition - 200 Women Who Will Change the Way You See the World
celebrate a diverse group of inspirational women. The exhibition was at Pen +
Brush Gallery in New York City on 15th May.
This book was inspired by the simple idea of
persuading 200 women, regardless of nationality, status, race. religion or
celebrity, to answer a series of five questions that describing what is most
important to them in life. This book features all 200 original interviews and
accompanying photographs. This shows that BMW understands the power of women
and this book can inspire a lot of other women as well.
Earlier, luxury car brands such as BMW Group,
Mercedes, Audi, etc. were not focusing on the vehicle needs of women
separately, but after these luxury car brands have considered the data that in
the US, women are buying more than half of new cars and they influence up to
80% of all car purchases, these brands have decided to target women and their
specific needs related to the luxury cars. Hence, BMW is trying to focus on the
specific needs of women and design vehicles accordingly.
